Today, there are a lot of cosmetic product businesses in the market worldwide that offer quality beauty products for their clientele. Some of these companies are Max Factor, Revlon, Shiseido, etc. Perceptibly, these are trustworthy companies based on their years of service offered to their customers and the quality of their products.
Nevertheless, there are different in-house ways in which a company may operate in providing their products to their customers. An instance of this could be the ingredients that are used to make the product. This could mean that some companies use artificial elements to make their line of perfumes, lotions or facial cosmetics. One more company maybe solely devoted to supply products made from only natural materials.
One such company that offers an exclusive promise to their customers is American Beauty products. If you consider the use of American Beauty products it is significant to know the company’s background, the vow they have made to their customers and the various products available.
What are American Beauty products?
American beauty produce are a line of cosmetic products that are made by the cosmetic giant Estee Lauder. This supplementary line of makeup, facial care, scents and skincare was launched in the latter part of 2004. Additionally, American cosmetic products are solely distributed by one retailer. Currently, that retail channel is Kohl’s.
The Vow of American Beauty products
As with the preparation of any product, a major concern of the producers of those products is allergic sensitivities of their clientele by means of those products. Therefore, before a product is left at large for general use in the market, frequently companies test their products to see what sensitivities may occur when these products are used.
Over and over again, cosmetic companies would check their products on animals. If after the cosmetic was applied and there was a feeling to the item experienced by the animal, then the producer would make the suitable adjustments in the formula to lessen the sensitivities or eradicate the cause of the unfavorable reactions.
American cosmetic products are one company that has vowed to experiment their products and make them obtainable on the market without animal testing. This promise to not use animals to analyze their product even extends to the guidelines of not having any third party persons or labs test their products on nature.
However, to make sure of the safety and quality of their product they use diverse measures. Those measures comprise of assessment of the product and testing for sensitivities through the use of panels containing volunteers in a clinical setting.
Products Available with American Beauty products
There are a lot of beauty products obtainable under the American Beauty products manufacturing line. A few of these include lipstick, lip liner, nail polish, eye shadow, eye liner, face powder, various creams, body powders, etc.