The quick growth of e-commerce is currently shifting the focus from old brick-and-mortar strategies of meeting customers’ needs to more internet-based solutions. And with online-shopping becoming a fashion among buyers, consumer satisfaction now calls for investing in key digital e-commerce tools to augment the user experience.
So when designing your store, here are some essential features shoppers expect to enjoy as they navigate your e-commerce site.
An Easy-to-Search Site
One major advantage e-commerce has over wholesale retail is that a customer doesn’t have to wander around a shop or go through a directory to get the product they’re searching for. They simply need to type in whatever they want on the site’s search box and get instant results.
That’s why building a store site without a search engine is a wrong practice. In fact, Weblinc’s research showed that an interior search box could increase conversions by 216 percent and may boost your average order value by 21 percent.
But be sure to design a search feature that takes care of all your customers’ needs if you want to enjoy the above good-looking numbers.
Product Pages should be detailed.
Maybe the major shortcoming e-commerce has is that sometimes shoppers don’t know what they want unless site owners properly guide them. And though retail is going online, we have to admit that some products are better bought in-store.
Therefore trading in such items online requires going the extra mile of giving a comprehensive product page— one that leaves your users with no further queries.
Think of your site as a customer resource center and not just an ordinary online store. This means feeding the client with all the info he/she needs to buy without consulting other platforms. However, try to be concise often giving priority to product USPs. Avoid being too wordy.
Comprehensive Customer support
Providing inclusive customer care remains a growing pain on the e-commerce platform. Honestly, gone are the days when shoppers called time-wasting hotlines to get assistance. Plus, unlike in-store businesses, online shops operate round the clock; which means you’ll need 24/7 customer support.
To ensure you satisfy all shopper needs, make sure your e-commerce presence is fully operational. If possible, add a live chat feature.
The bottom line
Today’s customer’s primary expectation is that you offer on-the-spot and comprehensive services. The above guide can help you be that kind of retailer. And with a good payment processor like the elavone review, you can be on your merry way to success.
Author bio: Electronic payments expert Taylor Cole is a passionate entrepreneur who enjoys to write, produce music, and travel. Bestpaymentproviders is the UK’s best elavone review company, serving both traditional and high-risk merchants.